Do You Sell Your Church?
The other day someone who is looking for a new church stopped me. He asked me to tell him about my church. Here is what I said.
We don’t have a pastor right now. I can’t tell you what that will be like right now.
My kids are older than yours. I don’t really have any experience with that age group. I can’t answer your questions.
We’re not really strong in [ X] area. That would definitely be one of our weaknesses. We need serious improvement there.
The honeymoon period is over. What I mean by that is that the warm, fuzzies are over. We just don’t think it’s perfect anymore.
Our music through worship is very strong, enjoyable and worshipful.
I don’t really like [X] area. We need to improve it immensely.
There was more to it, but I think you get the gist. I told this person about my church. I was honest. I told him some good things. I told him some bad things. I told him what needed to get better.
Too often when I talk to people about their church, everything I hear is great. Great kids program. Great adult program. Great music. Great preaching.
This all may be true, but it usually comes across to me as selling. I can’t imagine everything being so perfect and great.
When asked, I was honest. I could see a bit of shock and head scratching on my friends face. He seemed to wonder what my end game was.
We finally ended with me telling him to pray about whether he should visit our church. If he felt like he should try it, then I told him to come visit. It might be the place where God wants to plant him to make us stronger in some of those areas I mentioned. If not, then I told him to pray and keep looking for where the Lord wanted him.
What I didn’t do was try to sell him on my church.
Do you sell people on your church? Have others tried to sell you on their church? Which way is the way to go?