What We Can Learn From The Marvel/Sony/Spider-Man Deal
In case you missed it, Marvel and Sony struck a big time deal this week. But before we get to that, let’s take a look at a little history.
Several years ago, Marvel Comics was on the verge of bankruptcy. To stave off shutting the doors or selling their characters, they sold the movie rights to many of their properties. Universal had the Hulk. Fox had the X-Men, Fantastic Four and Daredevil. Sony had Spider-Man. Several movies were made, with Spider-Man and the X-Men being the only successful ones.
This move saved Marvel and eventually led to them forming their own movie studio, Marvel Studios. Iron Man kicked things off, followed by a new Hulk movie, an Iron Man sequel, Captain America and Thor. All of this, of course, led to the Avengers. Along the way Disney purchased Marvel and they make the biggest movies in the world.
The news that rocked the world Monday night was this: Marvel and Sony have decided to share Spider-Man. Sony has struggled with Spidey of late. They need a little help to kickstart their franchise in the right direction, so they’ve turned to Marvel.
Here’s how the deal will work. Spider-Man can be used in the Marvel Cinematic Universe. Marvel will help produce Sony’s Spider-Man solo films. The financial terms? Nothing. Neither studio is paid by the other in any way.
Marvel gets to use their most famous character that they don’t have the movie rights to. Sony gets help by the number one super-hero film studio. It’s a win-win for everyone.
The question that we ought to ask ourselves is why we don’t look for that same benefit in our lives all of the time?
Too often we are only looking for what will benefit ourselves.
Occasionally we will be told that we ought to put others ahead of ourselves.
Why not work for both? Why not seek outcomes that leave us all feeling great?
Sure, we like to win. Many of us are competitive. We want to be the victors.
There’s just one problem. For there to be a victor, there has to be a vanquished. I win. You lose.
Unless we seek the same outcome that Marvel and Sony decided on. A win-win, where both parties benefit.
Do you seek win-win situations? Are you competitive and like to win? Are you excited about the Spider-Man news?